Yesterday I spent the better part of the afternoon in the Washingtoniana Room trying to determine more information about the appearance of line item ads for “The Jumping Frog” ran by French & Richardson in the Daily Chronicle in February 1868.
Was “The Jumping Frog” ever advertised in the Evening Star? No. [Thanks to Jerry McCoy for pulling the bound editions from the basement!)
During Twain’s time in Washington book stores regularly advertised in the newspapers. The regulars were the Hudson Taylor Book Store, run by French & Richardson at 334 Pennsylvania Avenue, Blanchard & Mohun at the “Corner Pennsylvania avenue and Eleventh street,” Hunger’s Great Antiquarian at “204 Penna. av. an 178 Penna. avenue,” W. M. Ballantyne at “519 Seventh street, Intelligencer Building,” Philip & Solomons’ “Metropolitan Book Store, 332 Pennsylvania avenue,” and Shillington’s Book Store at the corner of “Four-And-A-Half Street and Pennsylvania Avenue, Washington City.” (James Guild had also recent set up shop on the 100 block of Pennsylvania Avenue NW at this time, a store that counted Twain as one if its famous patrons.)
In reviewing the Star and the Chronicle, it is clear French & Richardson’s ran different ads in both papers at the same time. Twain’s book is never included in the Star ads.
Star ads for French & Richardson:
Chronicle ads for French & Richardson:
18, 19, 20, 21, & 22 Feb, 1868 – p. 3. “The Jumping Frog. By Mark Twain. $1.50”
24, 25, & 26 Feb, 1868 – p. 3. “Waverly Novels” ads